SKINCARE, HEALTH & WELLNESS, BEAUTY & LIFESTYLE
AmLactin
As a leader in dermatologist-recommended skincare, AmLactin has long been trusted for its science-backed, lactic acid-powered formulas that gently exfoliate and deeply hydrate. To refresh the brand and enhance its presence across digital and retail platforms, we partnered with AmLactin to refine its brand identity, mission, and voice and visual approach, ensuring a modern yet clinically credible positioning.
Our work included a brand identity refresh and style guide development, creating a cohesive visual and messaging framework that reinforces AmLactin’s authority in skincare. We also led production on refreshed brand photography and videography content, capturing fresh, elevated visuals to showcase the brand’s products and efficacy. Additionally, we provided strategic direction for their Website Refresh and Amazon Brand Store, optimizing the shopping experience for digital consumers, ensuring a seamless and elevated brand experience across all touchpoints.
With a refined identity, striking new visuals, and a strengthened digital presence, AmLactin is positioned to help even more people uncover their true skin with confidence.
BRAND IDENTITY REFRESH
BRAND MISSION & VOICE
STYLE GUIDE DEVELOPMENT
BRAND PHOTOGRAPHY & VIDEOGRAPHY PRODUCTION
AMAZON BRAND STORE DIRECTION
WEBSITE DESIGN & ART DIRECTION
PROJECT CREDITS
AGENCY: OF ONE KIND
CREATIVE DIRECTOR: Kailey Strachan, Simone Nieves
COPYWRITING: Ayla Lujan
PHOTOGRAPHER: Vickie Miao
DIGI-TECH: Peter Hanson
CINEMATOGRAPHER: Andrew Preston
GRIP & LIGHTING: Lucas Chapel
HAIR & MUA: Katya Gudaeva & Kaija Mistral
WARDROBE & STYLING: Erika Lopez
TALENT: Vanessa Camille, Jonathan Riley, Dani Newman, Tomiko Fraser-Hines, Bella Ruyle, Dani States
TALENT AGENCY: SMG Models
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© OF ONE KIND | 2025